KREEVA Plans ₹5,000 Crore Investment in Luxury Housing Across Delhi-NCR, Chandigarh and Lucknow

By The Realty Times | Real Estate News Services

NEW DELHI: KREEVA, the real estate arm of Kanodia Group, has announced plans to invest ₹5,000 crore over the next four to five years in luxury residential developments across Delhi-NCR and select Tier-2 cities, including Chandigarh and Lucknow.

The proposed investment will support the company's expansion in India's premium housing market, with a focus on high-end residences, larger living spaces, privacy and lifestyle amenities. The company plans to pursue opportunities selectively, taking into account local demand, buyer preferences and the growth potential of individual markets.

Gurugram to Remain a Key Market

As part of its expansion strategy, KREEVA is planning a multigenerational housing project along Gurugram's Southern Peripheral Road (SPR). The proposed development is intended to accommodate multiple generations of a family within the same residential community while allowing individual households to maintain their privacy and independence.

The concept reflects an emerging preference among affluent homebuyers for spacious residences that can accommodate extended families without compromising personal space.

KREEVA has not yet disclosed the project's estimated investment, number of residential units, launch schedule or pricing.

Gurugram continues to be an important market for luxury housing developers, supported by corporate employment centres, infrastructure development and demand from high-net-worth individuals seeking premium residential properties.

Chandigarh and Lucknow on Expansion Radar

Beyond Delhi-NCR, KREEVA is evaluating opportunities in Chandigarh, Lucknow and other selected Tier-2 cities.

The company's strategy is to enter markets where demand for premium housing can support sustainable growth rather than replicate the same development model across every location.

According to Ankur Balendu Dwivedi, head of sales at KREEVA, changing buyer aspirations in Tier-2 cities are creating opportunities for differentiated luxury residential offerings.

These markets have attracted growing attention from developers as affluent local families, business owners and professionals seek upgraded homes with modern amenities and enhanced residential experiences.

However, the company's plans indicate selective expansion rather than a confirmed launch schedule for every proposed market.

South Delhi Project Records Strong Launch-Day Sales

KREEVA's expansion plans follow the reported strong response to its ultra-luxury residential project, Swaranaya, in South Delhi.

According to the company, the project recorded sales worth approximately ₹750–800 crore on its launch day, with all residences in the first phase fully booked.

The development comprises 114 residences, including 3.5-BHK, 4-BHK and larger 5.5-BHK homes, with prices starting at approximately ₹15 crore.

Swaranaya is positioned as a collection of premium residences offering spacious layouts, high-end amenities, security and hospitality-oriented services. The project is designed to balance shared family spaces with individual privacy.

Luxury Housing Demand Drives Developer Expansion

KREEVA's investment plan comes amid continued developer interest in India's premium residential segment. Affluent buyers are increasingly looking for larger homes, exclusive amenities, privacy and residential communities that offer a comprehensive lifestyle experience.

Developers are also exploring opportunities beyond traditional metropolitan markets as demand patterns evolve in cities with established business communities and rising purchasing power.

For KREEVA, the proposed ₹5,000 crore investment represents an effort to build a broader luxury housing portfolio while maintaining a selective approach to project locations.

The company's focus on multigenerational living also points to a more specialised segment of the market, where residential design must accommodate the needs of parents, children and extended family members within a shared development.

What the Investment Means for the Real Estate Market

The planned investment could contribute to the development of additional luxury housing inventory across Delhi-NCR and selected Tier-2 cities over the coming years.

For buyers, new projects may expand the range of premium residential options. For the property sector, the planned expansion reflects developers' willingness to explore new locations while continuing to invest in established luxury markets such as Gurugram and South Delhi.

The actual impact will depend on land acquisition, project approvals, construction schedules, pricing and the strength of demand in each market.